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Events Guidance

• Guidelines for formal, informal sales and educational events:
• Educational Events are designed to share knowledge and to establish your expertise to beneficiaries. Many agents speak to civic groups about Medicare and non-Medicare topics. Never sell or display product brochures at an educational event. Give business cards only when asked.


• Informal Sales Events create awareness of your products or services in a less formal environment. Agents can answer plan specific benefit questions and discuss the merits of the plan's products. of the plan's products. Beneficaries must approach you first and agents are permitted to sell at these events or obtain a Scope of Appointment or Consent to Contact forms signed if the beneficiary prefers to meet at another time.


• Formal Sales Events provide a full compliant product presentation to a group. Agents may sell the product they presented at these events. Because they are advertised, no Scopes of Appointment are necessary.


• Access the guidance you need to conduct events
• Planning Form to help you conduct your event compliantly
• Informal Sales Events Guidance Job Aid
• Sign in sheets (EN and SP) to track beneficiaries who want to sign in
• Event Verification Form to be completed by the agent and venue after event

Marketing Materials Guidance

The CMS rules for creating and distributing marketing materials are complex, so it's always a best practice to work with Carriers or CareFree Insurance Services sales leaders when developing marketing materials. Many carriers provide marketing materials through their websites and/or local sales leaders. Find yours here.

Basic Compliant Advertising Guidelines:

• Do not create your own materials; all marketing must be approved by CMS
• Do not distribute materials on windshields or doors
• Do not approach people; let them come to you

Additional Resources:

CMS Regulations can be found here
To RSVP for upcoming training events, see www.carefreeagency.com/events